March 25, 2008

Let People Know About What You Do: A Review of The Complete Idiot’s Guide® to Guerrilla Marketing

Book Review

Letting People Know About What You Do

The Complete Idiot’s Guide® to Guerrilla Marketing: Get creative … and get the word out about your product or service, Susan Drake and Colleen Wells, (Alpha, 2008, $18.95)

Whatever your business, if people don’t know about what you do, you’re not likely to be very successful. That’s why marketing is essential, no matter what business you’re in—and especially for real estate investors. People need to know that you’re the go-to person when they need a property or have one to sell, and they only way they can know is if you’re telling them.

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April 24, 2007

Is your property near a dog park?

Recently I saw a news item that said dog parks are becoming a very popular amenity when it comes to attracting renters and/or buyers and that properties near dog parks are selling faster. Most of the evidence appears to be anecdotal rather than documented, but it makes sense that dog lovers would look for a property close to a dog park. So if you’ve got a property for sale or rent and a dog park is nearby, be sure to mention that in your marketing materials.


October 31, 2006

Make your “I Buy” signs seasonal

Last November, I happened to notice some very clever “I buy” signs. They had a drawing of Santa Claus (it looked like professional clip art that your sign maker probably has or that you can find online) and read “Santa Buys Houses” and a phone number.

This is a great way to make your “I buy” signs stand out. And there are plenty of other opportunities during the year to attach your real estate investing services to a seasonal event. Be creative and boost your marketing efforts. Just be sure your signs are easy to read.